Be More Earth
A brand platform created for Nature's Sunshine to position them as THE experts at channeling the purity and power of our planet into products that keep you and the Earth healthy.
Be More Earth
A complete overhaul of all assets and touchpoints across all channels. A new design system intended to cut through the sea of sameness that exists within the supplement industry today. Featuring bold, vibrant illustrations and nature inspired textures to compliment each product. The new brand platform resulted in an overall lift in performance across paid, earned and owned channels.