Made for More
A brand campaign for Nature's Sunshine targeting health seekers in January, a time of year labeled "Superbowl" for health supplements
Concept
Most people give up on their new years resolutions by the second week in January. So how do we cut through noise during the busy sales period and get people to stick to their new years goals and continue their health journey throughout the year with Nature's Sunshine.
Solution
In our “Made for More” campaign, we introduced goal-driven supplement regimens tailored to the unique aspirations of modern health seekers. Each regimen - More Active, More Nourished, More Zen, and More Focused was designed to support a specific wellness goal, all grounded in the belief that you are Made for More.
