Peanutz Character Creator
A hyper-shareable experience that allowed audiences to create themselves as a Peanutz character.
Concept
To launch The Peanuts Movie, we partnered with 20th Century Fox to create “Peanutize Me!”—a character creator packed with hundreds of custom assets, allowing for millions of unique combinations. The experience was an instant hit, earning over 1 million shares in the first 24 hours, widespread fan acclaim, and multiple awards including the coveted FWA.
