Peanutz Character Creator
A hyper-shareable experience that allowed audiences to create themselves as a Peanutz character.
client
20th Century Fox
CONCEPT
CD
DESIGN
Peanutz Character Creator
To launch The Peanuts Movie, we partnered with 20th Century Fox to create “Peanutize Me!” a character creator packed with hundreds of custom assets, allowing for millions of unique combinations. The experience was an instant hit, earning over 1 million shares in the first 24 hours, widespread fan acclaim, and multiple awards including the coveted FWA.
Solution
