Gatorade x Serena Williams

The first ever multi-level playable Snapchat ad, created for Gatorade and featuring Serena Williams.

client

Gatorade

client

Gatorade

client

Gatorade

CD

GAME

DESIGN

CD

GAME

DESIGN

CD

GAME

DESIGN

Gatorade x Serena Williams

To celebrate Serena Williams’ 22 Grand Slam titles, Gatorade wanted to create a moment that would spark press and captivate both Serena’s fans and Snapchat users. We developed a multi-level playable Snapchat game with 22 levels, one for each win. Featuring meticulously recreated 8-bit versions of every outfit she wore, down to the last detail.

Solution