Gatorade x Serena Williams
The first ever multi-level playable Snapchat ad, created for Gatorade and featuring Serena Williams.
Concept
To celebrate Serena Williams’ 22 Grand Slam titles, Gatorade wanted to create a moment that would spark press and captivate both Serena’s fans and Snapchat users. We developed a multi-level playable Snapchat game with 22 levels, one for each win -featuring meticulously recreated 8-bit versions of every outfit she wore, down to the last detail.
