Inferno
To promote the Sony Pictures film Inferno we created an influencer event that introduced a new generation of fans to the thrilling and mysterious world of Dan Brown.
Concept
“Race to Inferno” was a high-stakes international event that brought a Robert Langdon-style adventure to life in Singapore. Set at the iconic Marina Bay Sands, teams of influencers raced through nine immersive, metaphorical levels of Hell - solving riddles, completing challenges, and experiencing the thrill of a real-life Dan Brown-inspired quest.
