The Magnificent Seven
For the movie The Magnificent Seven, Sony wanted a robust yet playful campaign to tease the film's premiere.
Concept
We brought the film’s most pulse-pounding moments to life with a series of ‘Anatomy of an Action Scene’ videos combining explosive action sequences with dynamic graphics and high-energy diagrams that revealed the skills of our heroes.
Solution
50 “Pony Express Boxes” for influencers were also created. These included: an intro letter with a brief background of the movie, old-fashioned playing cards, a branded flash drive, 7 collectible cards, a branding iron with the letters “MAG7”, a recipe card for an Old West cocktail, a copper drinking mug, and more.
